Own a property in LUCE? Purple Holiday Homes manages Palm Jumeirah holiday homes end-to-end — DET permit, furnishing guidance, multi-channel listings, guest operations and monthly payouts — on a commission-only model with no fixed fees.
Built by Taraf, LUCE is a low-rise residential development by Taraf on the East Crescent of Palm Jumeirah. On the East Crescent of Palm Jumeirah. Guests are drawn by waterfront views and private beach access. With 2–4 bedroom apartments, duplexes and penthouses, LUCE suits the business travellers, couples and families who power short-stay demand in Palm Jumeirah, which peaks from October to April. For owners, a recognisable address plus steady guest demand is what makes a professionally managed holiday home here worthwhile. For a projection on your specific unit, use our free revenue estimator.
One DET-licensed team running the full short-let lifecycle — so your apartment performs like a boutique hotel while you stay completely hands-off.
We price every night against live demand, events and booking pace — capturing peak-season rates most owners leave on the table.
Full DTCM application and annual renewal, handled for you.
Sub-5-minute responses, check-ins and in-stay support, around the clock.
Housekeeping, restocking and a 150-point check between every stay.
Transparent monthly statements — every figure, itemised.
Most managers charge whether your home earns or not. We don't. Our fee is a simple percentage of the revenue your unit generates — so our incentive is the same as yours: more nights, better rates, happier guests. Purple Holiday Homes operates holiday homes across 16 buildings in Dubai.
A free, building-specific revenue estimate — no obligation, no fixed fees, no pressure.